French guests pose for a photo at Huishan Ancient Town. [Photo/WeChat account: wuxishilvyouju]

Wuxi in East China's Jiangsu province welcomed the product managers and marketing executives from eight European travel agencies on April 9, aiming to attract more European visitors to the city.

From April 9 and 10, the French guests visit the Qingming Bridge Historic and Cultural Block, Huishan Ancient Town, and the Three Kingdoms and Water Margin Theme Park.

They also visited cultural sites such as Donglin Academy and the former residence of Xue Fucheng. This was in preparation for expanding business in the Wuxi tourism market and designing high-quality tourism routes in the city.

French guests read the brochure about the music-themed travel routes in Wuxi. [Photo/WeChat account: wuxishilvyouju]

On April 10, the Wuxi municipal bureau of culture, radio, television, and tourism held a special business negotiation meeting attended by travel agents from China and France. During the meeting, representatives from French travel agencies discussed with counterparts in Wuxi, establishing preliminary cooperation intentions for the mutual exchange of tourists.

Representatives from the French travel agency CFA Voyages expressed their commitment to promoting close ties between French airlines and outbound travel companies and strengthening cooperation with Wuxi in culture, tourism, and more. Through the mutual exchange of tourists, they aim to deepen friendship and expand cooperation.

Following this opportunity for French travel agencies to visit Wuxi, the city will strengthen cooperation with multinational tourism enterprises. Efforts will also be made to optimize the supply of inbound tourism products, enhance overseas market promotion, and create a convenient and worry-free service environment.