Second Purple Clay Factory Cultural Block is bustling with visitors. [Photo/WeChat account: wuxishilvyouju]

A former pottery factory in Yixing, a county-level city of Wuxi, is attracting growing attention as a cultural and tourism destination, with China Central Television (CCTV) featuring the Second Purple Clay Factory Cultural Block on its financial news program on Nov 3.

Located in Dingshu town, the block has transformed a former industrial site into a dynamic destination that integrates traditional purple clay pottery with contemporary lifestyles. Its blend of renovated factory buildings, creative shops and hands-on workshops is drawing visitors from across the Yangtze River Delta region, particularly during the autumn travel season.

Pottery works are on display within the Second Purple Clay Factory Cultural Block. [Photo/WeChat account: wuxishilvyouju]

Visitors can stroll through the industrial-style complex in traditional Chinese clothing, browse pottery-inspired souvenirs and cultural products, or try their hand at pottery making. Under the guidance of local artisans, participants learn basic techniques, from shaping clay slabs to forming the body of a teacup, offering an immersive introduction to Yixing's centuries-old ceramic heritage.

Video-sharing platform Bilibili establishes an innovative space within the Second Purple Clay Factory Cultural Block. [Photo/WeChat account: wuxishilvyouju]

The site was once a major township enterprise, founded in 1980. After gradually ceasing production around 2000 amid industrial restructuring, it underwent a major vitalization project that began in 2023. The renovated block officially opened in 2024, preserving landmarks such as its original factory buildings and chimney while introducing exhibition spaces, creative businesses and commercial facilities.

The transformation is part of Yixing's broader effort to integrate culture and tourism. The city has also introduced themed travel routes and markets connecting pottery heritage sites, scenic attractions and cultural venues, turning traditional craftsmanship into experiences that visitors can explore, enjoy and share.